As a brand-new practice, Regent Dental needed a website that would instantly establish credibility and attract their first wave of patients. We built a completely bespoke site from the ground up, focusing on clean design, intuitive navigation, and a premium patient journey. Every page was crafted with clear messaging, strong treatment information, strategic CTAs, and full mobile optimisation. The result is a modern, fast, conversion-focused website that positions Regent Dental as a leading private clinic from day one.
Starting with a blank slate, we developed Regent Dental’s entire visual identity, from colour palette and typography to logo concepts and brand tone. With the previous practice bearing the name Regent, it was important to keep some continuinity with the recognition of the location. The final brand direction reflects calm professionalism, clinical precision, and premium care. Their new logo is clean and timeless, designed to look just as strong online as it does across print, signage, and merchandise. This brand identity now underpins every touchpoint and creates the cohesive, trusted image a new practice needs to stand out.
To bring their new brand into the real world, we produced a range of high-quality merchandise that patients instantly recognise. This included branded referral packs, pens, notepads, aligner cases, paper bags, and lip balms to give patients the perfect thank you present. Each item was designed to feel premium and consistent with the new visual identity, helping Regent Dental make a strong first impression, increase brand recall, and elevate the patient experience from the very first appointment.
With no previous presence online, we built Regent Dental’s social media identity from scratch. This included creating a cohesive visual style, launching their channels, and developing a content strategy centred on education, personality, and trust. We produced branded graphics, reels, captions, and monthly content calendars to grow awareness and drive early engagement. Our approach has helped Regent Dental quickly build a community, attract initial patients, and position themselves as a modern, friendly, and clinically credible practice.
Because the practice was brand new, we implemented a full SEO foundation designed to accelerate early visibility and establish long-term authority. This included keyword research, on-page optimisation, metadata creation, technical SEO improvements, and the creation of local-focused landing pages. These elements ensure the website is structured properly from day one, allowing Regent Dental to begin ranking competitively in their area and generating organic enquiries as the practice grows.
To give Regent Dental a strong, human, and welcoming presence, we carried out a number of full photoshoot and video capture sessions at the practice. We produced professional images of the team, clinic, equipment, and patient journey, along with short-form videos ideal for social media and the website. These visual assets form the backbone of their brand, bringing authenticity, trust, familiarity and personality to every platform and helping patients feel confident before they even walk through the door.
Regent Dental
Based in the heart of Ilkley, Regent Dental opened its doors as a modern community-focused private practice offering high-quality care. With no existing digital assets, they came to Dentopia to build their brand from the ground up. We designed and developed a polished website, created their full brand identity, produced photo and video content, managed their social media, delivered SEO, and launched print and merchandise assets—all crafted to position Regent as Ilkley’s leading private dental clinic.
client
Regent Dental
Date
19-11-2025
project
Full Service Branding, Website, SEO & Photograghy
